Field and Product Marketing
Personalization, relationship building, audience targeting and community building. Hometown partnerships help people see exactly where a brand fits into their everyday lives.
Marketing and Creative Director
Building visibility for mission driven organizations.
I bring creativity and business strategy to the same table so brands get seen, remembered and supported.
Welcome in
Hi, I'm Eshana.
For close to two decades I've been solving marketing and branding problems for consumer brands and B2B organizations. I've managed some pretty significant global portfolios, and I've led teams that do their best work because they actually like working together.
South Carolina is home, but the work goes everywhere. What I care about most is building stories that move people and make a real impact for the organizations behind them.
- 4ADDY awards
- 30%bike share growth on one campaign
- 65%lift in partner menu sales
In the community
Out in the field
Case studies
A closer look
Rebrand
Palmetto Walk Bike
A new identity for a cycling coalition growing into a statewide movement for walking, biking and access.
Campaign
Meat Less. Bike More.
Bike share plus plant based dining. Memberships up 30% and vegan menu sales up 65%.
Perspective
Bridging the Gap
Five ways to get creative and business development teams pulling in the same direction.
Projects
Selected work
Print Collateral
Print gives a brand something people can actually hold. Good collateral supports sales and makes a product or service feel real.
Writing and Media Relations
Press releases are content marketing when you do them right. When reporters get interested, demand starts to build on its own.
Corporate Photography
Corporate photography should tell a company's story and show its culture, not just document that something happened.
Short Form and Long Form Video
Video brings movement to a brand. Short pieces drive quick engagement and longer ones give the story room to breathe.
Environmental Graphics
Wall graphics and window wraps give a space personality and can pull more people through the door.
Skills and background
What I bring
Skills and tools
- Event Planning
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- Microsoft 365
- Google Analytics and SEO
- Social and Digital Marketing
- Photography
- Canva
- Meta, Hootsuite, Agorapulse, Sprout Social, Buffer
- Image and Video Editing
- Web Usability
- Advertising Design
- Print and Magazine Design
- Wide Format Printing
- Email and Campaign Management
- Media Relations
- Website and Layout Design
Education
B.S. Graphic Design, concentration in Marketing
South University. Magna Cum Laude, 4.0 GPA, Outstanding Graduate Award
A.S. Business Management
Midlands Technical College
Advanced coursework in graphic design, marketing, illustration, motion graphics, photography and web design.
Recognition
American Advertising Federation
- District III Gold, Television Single, "Poco Dolce TV"
- Silver ADDY, Television Single, "Poco Dolce TV"
- Silver ADDY, Visual Illustration, "Sly as a Fox"
- Silver ADDY, Television Single, "Texting PSA"
Boards
- Palmetto Walk Bike (current)
- Columbia Opportunity Resource, 2022 to 2026
- Palmetto Place Children's Shelter, 2018 to 2019
Creative contributions
- Columbia Opportunity Resource
- Palmetto Walk Bike
- March of Dimes
- Miss Heritage South Carolina
- Richland County Police Department D.A.R.E. Program
- Sumter County Police Department D.A.R.E. Program
- Junior Woman's Club of Columbia
- Palmetto Place Children's Shelter